HarleyBids LLC ("we", "us", or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit HarleyBids.com or interact with our auction platform. Please read this policy carefully before placing a bid or submitting any personal details.
Information We Collect
Information you provide directly
- Bid submissions ”” name, email address, phone number, and bid amount when you place a bid
- Contact form submissions ”” name, email, phone, and message content
- Newsletter sign-ups ”” email address only
- Consignment enquiries ”” name, contact details, and vehicle information
Information collected automatically
- Usage data ”” pages visited, auction lots viewed, time spent, search queries
- Device information ”” browser type, operating system, screen resolution, IP address
- Location data ”” approximate location derived from IP address (country/state level only)
- Cookies ”” see our Cookie Policy for full details
How We Use Your Data
We use the information we collect for the following purposes:
- Processing and confirming bids placed on our platform
- Contacting winning bidders to arrange payment and delivery
- Responding to enquiries and providing customer support
- Sending new lot alerts and auction notifications (only with your consent)
- Preventing fraud and protecting the integrity of our auction process
- Complying with legal obligations and resolving disputes
- Analysing site usage to improve our listings and user experience
Data Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your data with the following parties, solely to fulfil our services:
- Transport carriers ”” your name and contact information shared only if you request delivery assistance
- Email providers ”” to send transactional and notification emails (your email address only)
- Analytics providers (Google Analytics) ”” aggregated, anonymised usage data only
- Lenders/financing partners ”” only if you request financing assistance after winning a lot
We may also disclose your information if required by law, court order, or government authority, or to protect the rights and safety of HarleyBids, our team, or the public.
Cookies & Tracking
We use cookies and similar tracking technologies to enhance your experience. See our Cookie Policy for full details. In summary:
- Essential cookies ”” required for session management and form submissions
- Analytics cookies ”” help us understand how visitors use our site (Google Analytics, anonymised)
- Preference cookies ”” remember your filter and sort preferences
We do not use advertising cookies, retargeting pixels, or social media tracking scripts.
Data Security
We implement industry-standard security measures to protect your personal information:
- SSL/TLS encryption on all pages and form submissions
- Access controls limiting staff access to personal data on a need-to-know basis
- Regular security reviews of our platform
- No storage of payment information on our servers ”” all payment arranged offline
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law:
- Bid records ”” retained for 7 years for legal and accounting compliance
- Contact form submissions ”” retained for 3 years
- Newsletter subscriptions ”” retained until you unsubscribe
- Analytics data ”” anonymised after 26 months
- Winner records ”” retained for 7 years to support title transfer documentation
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access ”” request a copy of the personal data we hold about you
- Correction ”” request that we correct inaccurate or incomplete data
- Deletion ”” request that we delete your personal data ("right to be forgotten"), subject to legal retention obligations
- Portability ”” receive your data in a machine-readable format
- Objection ”” object to processing for marketing purposes at any time
- Withdraw consent ”” unsubscribe from emails at any time via the link in any email
To exercise any of these rights, email us at info@harleybids.com. We will respond within 30 days.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact our Privacy Team:
- Email: info@harleybids.com
- Phone: +1 (516) 350-0780
- Post: HarleyBids LLC, 1845 W Grand Ave, Chicago, IL 60622, USA
- Contact form: harleybids.com/contact
We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a notice on the homepage. The "Last Updated" date at the top of this page reflects when changes were last made.